Flex That Worx
Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.
If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.
Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.
At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.
Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.
If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co
Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.
Flex That Worx is powered by Baseworx
Flex That Worx
Hotels vs Hostels: The Coworking Identity Problem | S2 EP15
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If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out?
Hotels and hostels both sell beds, nobody ever confuses the two. Coworking and flexible workspaces also both sell desks but plenty of operators are trying to be both at once and that is where it starts to get complicated.
In this episode, Anne-Marie and Graham work through an analogy that sounds simple on the surface but opens up a lot once you really get into it. The hostel experience is social, high energy, community driven and built around people who want to be part of something while they are there. The hotel experience is private, service led, predictable and built around people who want things to just work without the noise.
Both are profitable, both are clear on who they are for, neither is sitting in the middle trying to be all things to all people.
So where do coworking and flexible workspaces sit in all of this and what happens when an operator is not entirely sure of the answer?
The conversation covers what your audience psychology actually tells you, why your team needs to be as clear on your identity as you are, how you can borrow smart ideas from both ends of the spectrum without losing focus and why getting stuck in the middle is the one place you really do not want to be.
This one is worth a proper listen, a conversation that has you thinking about your own space long after the episode is over.
Key takeaways for coworking & flexible workspace operators:
- Clarity on what your space is attracts the right members faster, retains them longer and makes conversion easier
- Your team, your offer and your environment all need to reflect the same identity
- Listening to why people actually come to your space is where the real insight lives
- You can borrow elements from both ends of the spectrum but your members will feel it if you have not made a choice
- Getting stuck in the middle is the one position that tends to work out for nobody
Thanks for tuning in to Flex That Worx!
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Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!