Flex That Worx
Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.
If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.
Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.
At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.
Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.
If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co
Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.
Flex That Worx is powered by Baseworx
Episodes
56 episodes
What Coworking Operators Need to Be Tracking with Katy Tennant and Ben Newton | S3 EP7
If you have ever wondered which numbers actually matter for a coworking space like yours, this episode lays it out. Ben Newton, Operations Director at Patch and Katy Tennant, Director of Operations for UK and EU at Clockwise Offices...
Measuring the Impact of Your Coworking Space with Stacey Sheppard and Felicia Fai | S3 EP6
There is a difference between what your space costs, what it earns and what it actually impacts, and that last one is the hardest to capture and the most worth telling. That was the thread tying together this conversation with Stacey Sheppard, ...
How to Make Your Coworking Marketing Stand Out with Garry James | S3 EP5
A lot of coworking marketing looks the same. The empty office shot, the square footage, the desk you could rent tomorrow. Garry James, CMO at FOUNDRY, came into the industry from tech, entertainment and journalism and that outside eye is exactl...
The Stories Behind the Numbers with Emma Harvey and Kreena Pithwa | S3 EP4
The members who are about to leave rarely announce it. The signs are quieter than that. A team coming in less often, a familiar face you have not seen in a while, a quick word at the coffee machine that lands differently. Kreena Pit...
Your Brand Is Not Your Logo with Jonny Rosenblatt and Alexandra Livesey | S3 EP3
If someone asked you to describe your coworking or workspace brand in one sentence, could you do it without reaching for the website or the colours? A lot of operators cannot and there is no shame in that. Alexandra Livesey, Co-Foun...
The Local Knowledge Advantage with Paddy Kennedy | S3 EP2
The operator who knows their local area has something the global brands cannot replicate at scale. That was the thread running through this conversation with Paddy Kennedy, practice leader for Global Flexible Workspace Advisory at Colliers, rec...
GCUC UK Manchester 2026 Preview | S3 EP1
The strengths that keep a single-site coworking space full are the same ones the biggest brands are reaching for as they move into regional cities. That was one of the clearest signals from a full day of recording at GCUC UK in Manchester, a se...
AI Won't Replace Good Coworking Operators But It Will Expose Bad Operations | S2 EP23
There is a lot of noise telling coworking operators that AI is about to upend everything overnight. The truth is steadier than that, coworking sits among the harder industries to automate, because what keeps a space alive is human work that cow...
Who Actually Runs Your Space, You or Your Members? | S2 EP22
For anyone running a coworking space, there's a tension that builds up slowly and rarely gets talked about. The members you opened the doors with become part of the furniture. You know their kids' names and you've shared the highs and the wobbl...
Your Costs Are Rising, Is Your Space Ready? | S2 EP21
If your energy bill doubled tomorrow, would your space still make money, and would you actually know why? It is the question Graham and Anne-Marie sit with this week on Flex That Worx, with single space coworking operators front of mind, becaus...
How to Build a Sales Process as a Coworking Space Operator | Flex Rewind | S2 EP20
If you're running a coworking space on your own, sales is the work that probably gets pushed to the side when the day gets full. There's always something else going on like a tour to give, a question to answer, a list of small things waiting on...
Pricing Your Space Without Losing the Trust You've Built | Flex Rewind | S2 EP19
Pricing your space sits in a category of its own.The numbers come together quickly enough. The harder part is sitting with what a change might mean for the members who've stayed with you, who've shaped the community in your space and who...
Scaling Your Coworking Space Without Losing What Makes It Work | Flex Rewind | S2 EP18
Scaling a coworking space is a milestone worth pausing over. If you are looking at opening a second location or you already have a handful of spaces running, you have built something that works well enough to grow from. Scaling also tends to co...
Where to Start When You're Building Your Coworking Brand | Flex Rewind | S2 EP17
When you're deep in the day-to-day of running a space, brand can feel like something that belongs to other people. The operators with bigger budgets or the ones who seem to just get it naturally. In this Flex Rewind from our conversation with E...
Why Employers Need To Know Your Coworking Space Exists | Flex Rewind | S2 EP16
How much time do you spend reaching out to the businesses in your area? Not the freelancers or the solo workers who already know what coworking is, but the employers with remote teams who have probably never set foot in a space like yours and t...
Hotels vs Hostels: The Coworking Identity Problem | S2 EP15
If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out?Hotels and hostels both sell beds, nobody ever confuses the two. Coworking and flexi...
You Don’t Have an Occupancy Problem, You Have a Sales Process Problem | S2 EP14
If someone asked you what your lead-to-tour conversion looks like right now, would you have an answer?In this episode of Flex That Worx, Anne-Marie and Graham unpack something that comes up again and again with operators. It can feel lik...
The Art of Creating Great Events, Experiences and Brand in Coworking with Emilie Lashmar | S2 EP13
Events have always been part of coworking. Breakfasts, meetups, workshops, the occasional Friday social. But anyone running a workspace knows the real question isn’t whether events matter.It’s whether they’re actually driving value for y...
Who Should Be Paying For The Desk? | S2 EP12
When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk?In this episode of Flex That Worx, we explore a shift that coworking operators are noticing. As c...
Building a Coworking Leadership Model That Lasts with Claire Carpenter | S2 EP11
Running a coworking space is not easy!It involves signing long leases in a market that behaves month to month. It’s about managing rising expectations, rising costs and a future that feels harder to predict every year.In this epis...
Define Your Ideal Coworking Member Before You Define Your Marketing | S2 EP10
You can be busy with tours and still feel stuck. People come in, they like the space, they compliment the atmosphere and then they leave until you hear later that they have chosen not to become a member. A reason we hear often from coworking op...
From Strategy to Stories: What Actually Works in Coworking Marketing with Jack Regan of Trend 7 Media | S2 EP9
Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles.In this episode of Flex That Worx, we’re joined by
What Coworking Can Learn from the Gym Industry | S2 EP8
Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think. A few similarities we noticed are they both sell memberships, depend on ret...
Coworking and the Creator Economy: Are We Serving the New Wave of Solopreneurs? | S2 EP7
Coworking spaces have traditionally been designed around desks, meetings, and laptop-based work. But a growing group of workers do not fit neatly into that model.In this episode of Flex That Worx, Anne-Marie Murphy and Graham Cl...
Flex Rewind: The Growing Trend of Niche Coworking & Flexible Workspaces
In this Flex Rewind episode of Flex That Worx, we take a closer look at why niche coworking and flexible workspace models are gaining momentum, and why clear positioning is becoming critical for operators.Graham Clarke...