Flex That Worx
Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.
If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.
Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.
At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.
Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.
If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co
Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.
Flex That Worx is powered by Baseworx
Flex That Worx
The Stories Behind the Numbers with Emma Harvey and Kreena Pithwa | S3 EP4
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The members who are about to leave rarely announce it. The signs are quieter than that. A team coming in less often, a familiar face you have not seen in a while, a quick word at the coffee machine that lands differently.
Kreena Pithwa, Head of Member Success at Runway East, knows those signals well and the reassuring part is that catching them is less about sophisticated data and more about the relationships you already have.
This conversation, recorded live at GCUC UK in Manchester with Kreena and Emma Harvey, Head of Community Engagement at Bruntwood SciTech, is full of that kind of grounded, human thinking about keeping members close.
Both were honest about how easily good intentions tip into something hollow. A quarterly check-in done as a box to tick stops feeling like a real conversation and members can tell.
The better path is simpler and kinder. Meet people where they are, talk to them as people rather than their job title and pay attention the way you would with a friend.
Emma spoke about the work of pairing the warm member stories with the numbers a board wants to see and how operations teams often forget to celebrate their own wins. Running through all of it was a steady reminder that the relationship is the thing and companies that feel looked after through the lean times tend to stay when they grow again.
Key Takeaways For Coworking & Flexible Workspace Operators
- The signs a member might be drifting are usually small and human. Trusting what your team notices day to day often tells you more than a dashboard can.
- Check-ins only work when they feel real. If a regular catch-up has started to feel like a box to tick, you are not alone and a more natural approach tends to land better.
- People open up when you treat them as people. Meeting a member how and when suits them, rather than on a fixed schedule, builds the kind of trust that lasts.
- Members ebb and flow, it’s normal. Helping a company through a smaller phase is often what keeps them with you when they grow again.
- Your warm member stories deserve the same weight as the numbers. Capturing and sharing them takes effort and it is worth it for the renewal conversations and your team's morale alike.
These conversations are brought to you in collaboration with GCUC UK.