Flex That Worx

How to Build a Sales Process as a Coworking Space Operator | Flex Rewind | S2 EP20

Baseworx Season 2 Episode 20

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0:00 | 4:45

If you're running a coworking space on your own, sales is the work that probably gets pushed to the side when the day gets full. There's always something else going on like a tour to give, a question to answer, a list of small things waiting on you before lunch. If this sounds like your current reality, this week's Flex Rewind is for you. 

Anne-Marie and Graham return to one of the conversations operators keep telling us they need to hear, all about how to build a sales process when you're running things on your own and don't have hours to spare on it.

It's a practical look at why being a single space operator is itself a reason for a small process to exist. You'll hear about a simple pipeline you could set up over a coffee, the one question worth asking every person who comes through your door and the kind of light-touch monthly check-in that helps you see where your time is best spent. Nothing complicated. Just enough to keep the leads that come in from slipping away without you noticing.

Key takeaways for coworking & flexible workspace operators:

  • A simple sales process is critical so that it runs every day and fits around your work instead of fighting it.
  • Picturing the person who'd take the desk is often more useful than the next round of marketing.
  • Three stages is enough. New enquiry, in conversation, closed.
  • One question, every time. Ask each enquiry where they found you and write it down.
  • Two numbers, once a month. Tours carried out and new invoices sent gives you your conversion picture.
  • Start small this week: A coffee, a notebook and three columns is all you need to begin.

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