Flex That Worx

Why Employers Need To Know Your Coworking Space Exists | Flex Rewind | S2 EP16

Baseworx Season 2 Episode 16

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0:00 | 5:06

How much time do you spend reaching out to the businesses in your area? Not the freelancers or the solo workers who already know what coworking is, but the employers with remote teams who have probably never set foot in a space like yours and the companies thinking about releasing their office lease, but wanting to still give their team a place to work from.

It is a detail that a lot of operators might have not considered, but as the profile of coworking members continues to evolve, it is becoming one of the more important questions in the room.

In this Flex Rewind, Graham and Anne-Marie dig into the growing opportunity for operators to build relationships directly with employers who have remote or hybrid teams. The conversation covers the hidden costs companies face when equipping people to work from home, the tax efficiency of a business covering a coworking desk versus an employee funding one themselves, what a membership base built around employer relationships actually looks like in practice and why a workspace shouldn’t be viewed as a perk but as a necessity where people genuinely show up and do meaningful work.

Short, focused and full of ideas that operators can act on. If your membership has been built entirely around individuals finding you, this one is worth your time.

Key takeaways for coworking & flexible workspace operators:

  • Understanding who pays for the desk changes how you think about retention and long-term revenue
  • Setting up home workers costs employers more than they often realise and a coworking desk simplifies that entirely
  • It is more tax efficient for a company to pay for a desk than for an employee to cover it from their own salary
  • Employer relationships bring a steadiness to your membership that individual sign-ups alone cannot
  • Going out and starting conversations with local businesses could add real value to your space

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